Mar 31, 2024
In this episode of UKvUSA, Deborah Corn and Matthew Parker discuss the difference between sticky and loyal print customers, how print shop processes fit in, and advice for creating and maintaining sticky client relationships.
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Mar 30, 2024
Shane Golder, Managing Director at Cassette, joins Deborah Corn to discuss the marketing landscape in New Zealand, his approach to assessing clients and suppliers, the importance of speed to market, and having conversations that matter with print customers.
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Mar 29, 2024
Jamie McLennan, Will Crabtree, and Deborah Corn discuss the lack of value print customers assign to labor, particularly when it comes to design, why clear communication about your rates and offers is critical, and advice for pricing your services competitively while avoiding a race-to-the-bottom price war.
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Mar 15, 2024
On this episode of The Print Report, Deborah Corn and Pat McGrew discuss their main takeaways from events hosted by DirectMail2.0 and FourPees, the emergence of no-code IT solutions and embracing technology and innovation to stay competitive in the printing industry.
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Mar 10, 2024
Deborah Brandt, Founder, and CEO at Fig Industries, and Meredith Collins, Customer Marketing Manager at Domtar, join Deborah Corn to discuss how Fig Magazine became a profitable printed product, why Brandt describes the magazine as a multi-platform communications package, and the philosophy behind the mantra, ‘Design...